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How a Nuclear Engineer Is Saving Guitar Center | WSJ

6 hours ago
1 min read

How a Nuclear Engineer Is Saving Guitar Center | WSJ

'Gabe Dalporto made his first trips to Guitar Center as a young man in New York City, during visits from his musician father. But after becoming the musical-instrument retailer’s chief executive in 2023, he heard a common complaint from fellow musicians: Shopping there had become a drab experience.


WSJ spoke with the Guitar Center CEO to figure out how they’ve managed to climb out of a $1 billion hole of debt and to learn what’s next for the business.


Chapters:

0:00 Guitar Center’s fall and rise

1:15 The new strategy and CEO

2:59 The biggest issues

4:19 Changing Guitar Center’s reputation

5:20 Guitar Center’s new in-house guitar

7:18 What’s next for Guitar Center?" from the video introduction


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